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VTech Tops Holiday Toy Wish Lists For Kids and Parents

15 December 2005

It's that time of year again when winter coats and mittens are pulled from storage and kids begin making their holiday wish lists. As kids continue to become more and more tech-savvy, high-tech, sophisticated gadgets that entertain will be what they hope to unwrap this year; but with these high-tech wishes come high prices leaving parents wondering which gadgets are truly age-appropriate and reasonably priced. Enter the new lineup of VTech sophisticated products that entertain and educate, including the award-winning V.Smile Pocket(TM) Learning System.
"With VTech's hot holiday toys, parents can find the right product for their child," said Julia Fitzgerald, vice president of marketing, VTech Electronics North America. "Whether their child seeks a true video gaming experience or creative expression, VTech offers products that kids want and parents feel good about."
Holiday Travel Ease: V.Smile Pocket Learning System
Recently awarded 16 consumer and industry awards, including the Toy Wishes magazine 2005 "Hot Dozen" award, the V.Smile Pocket "Turns Game Time Into Brain Time(TM)" with a handheld educational video game platform that offers video gaming in an easy-to-hold, portable system so kids can game on-the-go or connect to the TV for play on the big screen. When it's time to go, kids can disconnect V.Smile Pocket from the TV without disrupting their game or their fun, which makes leaving for the next holiday gathering even easier.
V.Smile Pocket provides kids ages 5 years and older with the video game experience they want, but at a cognitive and physical level that is completely age appropriate. Each VTech Smartridge(TM) is packed with games and activities guided by popular characters, such as Cinderella, SpongeBob Squarepants and Spider-Man to immerse kids in a complete video game experience with excitement that lasts past the holiday season. V.Smile Pocket is compatible with all Smartridges in the V.Smile library. -- SRP: $89.99
Kid cool factor: Delivers high-tech video gaming that kids desire
Mom cool factor: Educational, age-appropriate content and VTech Smartridge-only play means no violence in this system
Back to School Ease: Touch Tablet(TM)
Get kids geared up and excited for heading back to school after the holidays with the VTech Touch Tablet. Proving that it is "cool to be smart," the Touch Tablet is a sleek, portable, laptop tutor designed to teach basic school skills and language skills through more than 125 engaging, game-style activities for learning fun at home or on the go. The Touch Tablet includes a word processor, personal organizer with address book, calculator, savings tracker, music composer and puzzle strategy games that reinforce the subjects kids are learning in school, including English, math, science geography, social studies and history.
Complete with a built-in Learning Progress System, the Touch Tablet tracks young students' performance and will automatically adjust skill levels to help build knowledge and confidence. A favorite among tech-savvy kids, the Touch Tablet truly appeases kids' desires to have high-tech gadgets just like mom and dad. Ages 8 years and older -- SRP: $99.99
Kid cool factor: Sleek, cool design makes the cool kids and the smart kids one in the same
Mom cool factor: Mom's laptop is back to being a mom-only laptop
Writing it Right: Write and Learn Lightboard(TM)
With 73 percent(1) of households with children up to 6 years old owning a computer, it is a strong possibility that children may be better equipped to navigate the Internet before they learn the fundamentals of writing.
The portable Write & Learn Lightboard teaches preschoolers how to write all the letters of the alphabet, step by step, utilizing a light-up screen, stroke recognition technology and 10 exciting learning modes. Combining light- up instructional direction with special interactive "write-right" technology, the Lightboard guides children through fun writing lessons with a chunky stylus to teach letters, numbers, music and games, and also offers creative free play. Two levels of difficulty, Beginner and Advanced, challenge children in their learning progress. Ages 4 years and older - SRP: $24.99
Kid cool factor: Imagination and creativity can run free
Mom cool factor: With lots of free scribble space, the Lightboard eliviates the urge for youngsters to write on walls and tabletops all the while reinforcing proper letter stroke -- its so much fun, kids won't even know they are learning!
Toddlerific: Crazy Legs Learning Bugs(TM)
VTech's Crazy Legs Learning Bugs combines learning and playtime into a visually-appealing bug for babies 12 months and up. Encouraging family relationships, the mom and baby bug pair teach shapes, numbers, colors and music through light-up shape sorting. Designed with mom in mind, the shapes are attached to the crazy legs so they are never lost. Babies and toddlers can practice their fine motor skills and, when they are ready, can pull the cute pair along for learning on the go. Ages 12 months and older -- SRP: $19.99
Kid cool factor: Lots of lights and music brings joy year-round to little ones
Mom cool factor: Shapes are attached to the crazy legs, which means no more shape-clogged vacuum cleaners or missing pieces
Awards Galore for V.Smile Pocket Learning System
Following in its younger sibling's footsteps (V.Smile TV Learning System), the V.Smile Pocket has received 16 prestigious awards and accolades since its release this fall. V.Smile Pocket also was nominated for a Toy Industry Association "Toy of the Year" (T.O.T.Y.) award, Educational Toy of the Year.
-- 2005 Parents' Choice Approved Award Winner
-- Dr. Toy's 100 Best Children's Products
-- Dr. Toy's Best Vacation Children's Products
-- eToys 2005 Hot Holiday Toys List
-- FamilyFun Toy of the Year (T.O.Y) Award Finalist
-- Featured on Today's Toy Test 2005
-- Grandparents Magazine 2005 Top Gift Picks
-- Great American Toy Test - Named to Fabulous 14
-- iParenting Media Award Winner
-- National Parenting Center Seal of Approval
-- National Parenting Publications Awards (NAPPA) 2005 Honors Award
-- PC Magazine Editor's Choice
-- Scholastic Parent & Child Magazine Teacher's Picks for Best Tech of
2005
-- Toy Wishes Magazine "Hot Dozen" Hottest Holiday Products
-- Toys "R" Us Joy List
-- Wal-Mart.com's Top Holiday Toys
Mother and Father Know Best: What Parents Have to Say About VTech Products
"My husband and I recently learned that our son would not be graduating kindergarten. On Christmas morning my son received a V.Smile TV Learning System and I honestly believe the only time the system was turned off was when he was sleeping. The first week back in school, the teacher noticed our son blurting out answers when the class reviewed the alphabet, letter sounds, colors, shapes and numbers. V.Smile did what no one else could. It taught my son." -- A V.Smile loving family
"I think [V.Smile] is one of the greatest products ever ... I have been trying to get my son to learn numbers and letters and he just did not want to know anything. Well it has been three weeks since Christmas and he has mastered all of the numbers 1-10 and learned how to count by 2s. I am very impressed with this system." -- A very pleased mother in Connecticut
"I was very excited and happy to see that the newest V.Smile will accept the larger version's game cartridges. This is truly a Godsend for parents who do not want to expose their children to the explicit violence found in other gaming systems." -- A mother from Pennsylvania
"I wanted to thank you for such a wonderful product. My son has made remarkable improvement in his writing skills. Moreover, he absolutely LOVES the Write and Learn Smartboard." -- A VTech fan
About VTech
VTech, the creator of the Electronic Learning Products (ELP) Category, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products for children from birth to preteen that deliver "smart play" through the combination of entertaining electronic formats and engaging, age-appropriate content that help children learn while having fun.
VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd, the ELP division of VTech Group, maintains its headquarters in Hong Kong and is a pioneer in the establishment of China-based manufacturing facilities, selling its products via a strong brand platform supported by a well-established distribution network in North America, Europe and Asia.
1. Henry J. Kaiser Family Foundation, Zero to Six Electronic Media in th ives of Infants, Toddlers and Preschoolers (Fall 2003)
For more information on V.Smile and VTech's additional product lines, visit http://www.vtech.com .
Contact: Danielle Gray
312-297-7575
danielle.gray@edelman.com