LIVE IT with Texas Instruments at CES 2005

Helping define how consumers will experience the digital lifestyle in the future, Texas Instruments Incorporated (NYSE: TXN) (TI) will showcase the latest developments and forward look at enabling technologies for consumer applications ranging from home theater to
portable media and wireless technologies at the 2005 Consumer Electronics Show
(CES), January 6-9, at the Las Vegas Convention Center, Booth #8202. (See
http://www.ti.com/ces2005pr ).

Highlights:
* HEAR IT! -- TI's President and CEO Rich Templeton will deliver the Day
2 Keynote Speech, "This is Your Life - TI Helps You Live It"
(3:30 p.m. Friday, January 7, Las Vegas Hilton).
* SEE IT! -- In Booth 8202, TI will feature a digital living experience
that gives a hands-on understanding of the breadth of consumer
offerings TI turns on throughout the home and beyond.
* EXPERIENCE IT! -- Five pavilions will provide attendees a glimpse at
the wide array of consumer applications that TI is driving:
* Wireless -- TI's wireless pavilion will showcase the coolest cell
phones and wireless networking running on TI's OMAP(TM) processors,
TCS cellular chipsets and Wi-Fi technology. Experience the latest
in mobile entertainment driving 2.5G and 3G cell phones, as well as
how you can increase your productivity and unwire your home, office
and entertainment with Wi-Fi.
* Video & Imaging - TI's video and imaging pavilion will display
several different ways TI is impacting this market, including
* Digital Camera: TI technology provides manufacturers advanced
features on cameras, such as the ability to edit photos directly
on the camera and bypassing the PC. These technologies will be
on display in cameras from Kodak, HP, Olympus and more.
* Streaming Media: The digitally connected home is now a reality
due to TI's streaming media technology, delivering streaming
content anywhere, anytime, to any device. TI will be
demonstrating streaming media devices from Sling Media, Sony and
Creative, as well as a host of set top boxes utilizing TI's
streaming media platform.
* Mixed Signal Video: Several DVD-related products from DMTech,
Emerson and Samsung will be on display, showcasing TI's Mixed
Signal Video capabilities.
* Broadband -- Voice over broadband is poised to explode in the
coming years and TI's VoIP technology is driving future
adoption. TI will demonstrate the future of voice-enabled
devices with a new IP video phone incorporating TI's voice and
video technology.
* Audio -- TI's audio pavilion will display several audio
applications that leverage TI's expertise in audio, including
* HD Radio(TM) receivers will play live digital radio broadcasts
and several Eureka 147 Digital Audio Broadcasting (DAB)
receivers will be on display, including handheld radios,
portable radios, tabletop radio and a hi-fi tuner.
* The latest portable digital audio and multimedia players will be
available, showcasing leading-edge capabilities enabled by TI
processors.
* Home theater systems will be demonstrating the latest in audio
innovation, including multi-channel surround sound and TI's
PurePath Digital amplifier technology for enhanced sound
quality.
* DLP(TM) -- TI will be demonstrating the latest in DLP TVs and
projectors. Expect to see even better contrast and resolutions,
and new and innovative form factors from DLP TV customers. Also on
display for the first time will be an entirely new category of
micro projectors based on DLP technology; and all-in-one projector
systems.
* Future Technology -- In addition to the cool products on the market
that TI helps make possible today, the Future Technology pavilion
will preview upcoming innovations in audio, imaging, wireless,
transportation, personal security and much more.

* Additional demos at the Las Vegas Hilton include:
* Automotive Infotainment -- Consumers can quickly rip their CD
collection to a car radio's hard disk drive using high speed
encoding and easily navigate it with an embedded CD database.
* Class-D Audio Power Amplifiers -- Cutting-edge audio amplifiers
enable power-efficient smart phones and flat-panel TVs with the
features and form factors consumers demand.
* Wireless USB over Ultra Wideband (UWB) -- Wireless USB over UWB
enables consumers to connect multiple devices within a room for
ultra-fast transfers without a web of wires.
* Digital Amplification -- Rich, life-like sound quality in ultra-
slim DVD receivers will reach a price point that will appeal to the
mass consumer with TI's new digital amplifier technology.
* Multi-Channel Audio -- TI will showcase unmatched home theater
surround sound the way it should be, with sweet spots for every
listener in the room!
* Streaming Media -- The digitally connected home is now a reality
due to TI's streaming media technology, delivering streaming
content anywhere, anytime, to any device.

In addition to the keynote address from Templeton, TI has twelve experts
scheduled to speak at CES covering the following topics:
* "Connecting the Connected Home" SuperSession during the Enabling
Technologies Forum on Thursday, January 6 at 8 a.m. in the Riviera
Conference Center. See Eric Dewannian, WW director of Business
Development for the Broadband Communications Group, Michael Stich,
director of Strategic Marketing for the Broadband Communications
Group, and Bill Carney, director of Strategic Business Development for
the WLAN Group.
* "Smart Phones -- Media & Image Processing for Cellular" panel during
the Enabling Technologies Forum on Thursday, January 6 at 9 a.m. in
the Riviera Conference Center. See Ward Pitkin, cellular systems
software product line manager, Wireless Terminals Business Unit.
* "Embracing the Connected Consumer -- Entertainment and Technology --
From the Broadband Home to the Mobile and Wi-Fi Universe" through
Digital Hollywood on Thursday, January 6, at 12 p.m. in the North
Hall. See Thomas Flanagan, director of TI's Broadband Strategy
business unit.
* "Digital TV, Coming to Phones Near You" panel on Thursday, January 6
at 1:30 p.m. in the North Hall. See Bill Krenik, wireless advanced
architectures manager, Wireless Terminals Business Unit.
* "Strategies in Wireless Devices and Services: How Device Innovation
Drives Avenues for Subscriber and Revenue Expansion" through Digital
Hollywood on Thursday, January 6 at 3 p.m. in the North Hall. See
Michael Yonker, chief technologist, OMAP platform, Wireless Terminals
Business Unit.
* "Powering Tomorrow's Consumer Devices" during the Enabling
Technologies Forum on Friday, January 7 at 8 a.m. in the Riviera
Conference Center. See Scott Eisenhart, director, Battery Management
Group, Texas Instruments.
* "Understanding DSP Silicon Solutions for the Home Theater" during the
Enabling Technologies Forum on Friday, January 7 at 9 a.m. in the
Riviera Conference Center. See Bobby McGolrick, Performance Audio
Applications Manager, Texas Instruments.
* "Video Compression and Image Processing for the DVR / PVR / STB"
during the Enabling Technologies Forum on Friday, January 7 at 10 a.m.
in the Riviera Conference Center. See Jeremiah Golston, Distinguished
Member of the Technical Staff, Texas Instruments.
* "Year of the Microdisplay" on Friday, January 7 at 10:30 a.m. in the
North Hall. See John Reder, manager of TI's DLP TV business unit.
* "Connecting Consumer Electronics Wirelessly" during the Enabling
Technologies Forum on Friday, January 7 at 11 a.m. in the Riviera
Conference Center. See Yoram Solomon, general manager, Connectivity
Solutions, Texas Instruments.

Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.

Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .