UPN 57 Becomes the CW Philly 57 Monday, September 18

all on one network. Locally, the switch is the most significant change in local television since the CBS and NBC affiliation swap in Philadelphia in September, 1995.

The CW, which targets young adults 18-34, features programming ranging from hit reality series such as "America's Next Top Model" and The WB's "Beauty and the Geek," to hit dramas like The WB's "Smallville," "Gilmore Girls," "Supernatural," and UPN's "Veronica Mars" as well as UPN's hit comedies "Everybody Hates Chris" and "Girlfriends" and The WB's hit comedy "Reba." In addition the WWE's "Smackdown," which has been a mainstay at UPN, is on the schedule. The CW will also broadcast the schedule of children's programming known as "Kids' WB," a 5-hour original programming block on Saturday mornings from 7:00 a.m. to 12 noon, considered primetime for kids.

"For Channel 57, the introduction of The CW is perfect timing," says Michael Colleran, president of The CW Philly 57 and its sister station CBS 3. "In the last year or so, the station has really begun to hit its stride in Philadelphia. We have grown significantly throughout the broadcast day, have a unique morning news program which is the fastest growing morning newscast locally, and have recently signed new contracts with the Phillies, Flyers and Sixers. Channel 57 has definitely emerged as a major factor in the market."

Complementing its network and sports lineup, The CW Philly 57 will air "Tyra," "Bernie Mac," "One On One," "That 70s Show," "Dr. Phil," "Everybody Loves Raymond," "King of Queens" and "South Park" among other favorites to round out a sign-on to sign-off line-up stocked with hits.

Also returning to the line-up is "Wake Up News," the station's fast-paced, headline traffic, weather and news service for the viewer on the go. The program, which airs weekdays from 5 to 9 a.m., features News Anchor Natasha Brown, Traffic Anchor Sean Murphy and Meteorologist Christa Quinn.

Topping off the station's on-air persona are The CW Crew, Justin Dugan, Ashley Harder and Sean Scott (formerly known as the U-Crew), the Philadelphia market's first Video Jockeys, who joined the station as on-air hosts and ambassadors in the community earlier this year.

Viewers can visit www.cwphilly.com for a sneak peak at the new shows premiering on The CW. The CW Philly 57 (WPSG-TV) is part of CBS Television Stations, a division of CBS Corporation consisting of 39 stations, including 21 CBS, 11 The CW, three MyNetworkTV and four independent stations not affiliated with major networks.

Contact: Joanne Calabria (215) 238-4964

SOURCE:  KYW-TV

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