The Rechargeable Battery Recycling Corporation Reports Increase In Canadian Collection Numbers

The nonprofit Rechargeable Battery Recycling Corporation (RBRC) today announced its collection data for the first six months of 2005, reporting the collection of more than 180 thousand pounds (82,512 kilograms or 82.5 tonnes) of rechargeable batteries in Canada, an increase of 8.5 percent from 2004.

Call2Recycle(TM) is the nation's most comprehensive rechargeable battery and cell phone recycling program featuring retail and community collection locations across Canada where consumers can drop off used rechargeable batteries and old cell phones. Through RBRC's recycling network, reusable metals from Nickel-Cadmium (Ni-Cd), Lithium Ion (Li-ion), Nickel Metal Hydride (Ni-MH) and Small Sealed Lead (Pb) batteries are recovered and recycled to make new products such as new batteries and stainless steel.

Cell phones collected through the Call2Recycle program are recycled or refurbished and resold, with a portion of the proceeds benefiting national charities.

"As consumers grow increasingly reliant on the use of wireless products, so does the number of rechargeable batteries that can and should be recycled," said Ralph Millard, Executive Vice President, RBRC. "As we continue to educate consumers and program participants on the importance and ease of
recycling rechargeable batteries and cell phones, we hope that the numbers will continue to increase in the next six months."

The increase in collection numbers can in part be attributed to the recent efforts by the RBRC including:
* Montreal Fire Departments' participation. Sixty-five Montreal fire stations signed on as active collection sites for the Call2Recycle program. Program supporter, Guy Lafleur of Montreal Canadiens' fame, was on-hand for the program launch event.
* All associated fees waived for businesses. Businesses need no longer pay for the shipping of rechargeable batteries and cell phones collected at the workplace. Once registered, participants receive a free shipment of collection boxes that includes pre-paid shipment, pre-addressed shipping labels, safety instructions and plastic bags for each used rechargeable battery and cell phone.
* Oldtimers' Hockey Challenge 2005 Sponsorship. RBRC was proud to support the Western Canadian road tour of the Oldtimers' Hockey Challenge 2005 where Guy Lafleur and other Canadian Hockey legends played hockey with local teams in such cities as Edmonton, Vancouver, Calgary, Saskatoon and Winnipeg.

* RRFB Nova Scotia Mobius Environmental Award. Received the "Industry Steward of the Year" award at the 7th Annual Mobius Environmental Awards presented by the Nova Scotia Resource Recovery Fund Board. Held this year at the Brightwood Golf and Country Club in Dartmouth, the Mobius Environmental Awards are given in recognition of Nova Scotians who have made a significant contribution toward protecting the environment.

For more information or to find the nearest participating drop-off location, call 1-877-2-RECYCLE.

About RBRC
The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 30,000 retail and community collection locations that participate in RBRC's cell phone and rechargeable battery recycling program. RBRC is funded by more than 300 manufacturers and marketers of portable rechargeable batteries and products. RBRC's public education campaign and recycling program is the result of the rechargeable power industry's commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Cell phones collected through the Call2Recycle(TM) program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE.

For further information: Jessica Brown, Stanton Crenshaw, +1-212-780-1900 x532, jbrown@stantoncrenshaw.com; or Susan Antler, RBRC +1-416-535-9210, santler@rbrc.ca

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