RBC Financial Group is bullfrogpowered(TM)

Bullfrog Power, Ontario's first 100% green
electricity retailer, announced today that seven Toronto branches of RBC
Financial Group have become bullfrogpowered. Bullfrog Power, which launched
today, is the first and only 100% green electricity retailer in Ontario that
sources power exclusively from wind and low-impact hydro generators that meet
or exceed the Federal Government's EcoLogo(M) standard for renewable
electricity.
RBC, a recognized global leader in sustainable business practices, chose
Bullfrog Power for several key GTA locations as part of its ongoing commitment
to reduce its environmental impact by supporting renewable energy sources
instead of fossil fuels. RBC was among the first financial institutions in
Canada to purchase green power and is active in financing companies in Canada
and internationally in the alternative energy sector.
Electricity generation is the largest industrial source of air pollution
in Ontario. With the launch of Bullfrog Power, Ontario residents and
businesses can now choose to direct their electricity dollars to the
production of clean, renewable power from generators that produce no CO2 or
smog-inducing emissions.
"RBC believes that sustained economic growth and a healthy environment
are inextricably linked. That's why we continue to take a leading industry
role to support and advocate sustainable business practices," said Chitwant
Kohli, Vice-President, Corporate Real Estate, RBC Financial Group. "The
decision to switch seven of our GTA branches to become bullfrogpowered forms
part of our goal to reduce energy usage and emissions across our operations.
This goal will be achieved through a combination of conservation and energy
efficiency measures and the sourcing of clean renewable energy like Bullfrog
Power."
RBC's leading environmental performance record is reflected in the
recognition the company has received from several leading indices:

- RBC was named to the 2005 and 2006 Dow Jones Sustainability Index,
recognizing the world's financial, social and environmental corporate
leaders.

- RBC is listed on the FTSE4Good Global Index, designed to track the
performance of companies that meet globally recognized corporate
responsibility standards in areas such as environmental
sustainability, stakeholder relations and universal human rights.

- RBC is included on the Jantzi Social Index (JSI), a stock index of 60
Canadian companies that pass a set of social and environmental
screens.

"By choosing to support renewable power from 100% EcoLogo-certified
generation, these bullfrogpowered RBC locations are making an important
contribution to reducing RBC's carbon footprint, and contributing to a
healthier environment in our province," said Tom Heintzman, President,
Bullfrog Power. "Sustainability is a new corporate performance measure, and
RBC should be applauded for their outstanding leadership and ever increasing
demonstration of environmental stewardship."
The seven RBC branches that are bullfrogpowered as of today are located
at:

- Spadina & Lonsdale
- Humbertown Centre
- Bayview & York Mills
- Bloor & Grenview
- Harbord & Spadina
- Avenue & Lawrence
- Yonge & Cranbrooke

About Bullfrog Power
Bullfrog Power(TM) is a 100% green electricity retailer in Ontario that
sources electricity exclusively from wind and low-impact water power producers
who meet or exceed the federal government's EcoLogo(M) standard for renewable
energy. Bullfrogpowered(TM) customers' electricity dollars support clean,
renewable electricity from producers who are displacing polluting and
CO2-emitting electricity on the Ontario grid. Bullfrog Power has pledged 10%
of company profits to organizations that promote sustainability. Visit
Bullfrog Power on the web at www.bullfrogpower.com.

For further information: Contact us: Paula Switzer, Director, Marketing
Communications, Bullfrog Power, Tel: (416) 360-3464 x206, Mobile:
(416) 889-5327, Email: paula.switzer@bullfrogpower.com; Rob McEwan, Senior
Consultant, Veritas Communications, Tel: (416) 482-2248, Mobile:
(416) 318-1936, Email: mcewan@veritascanada.com; Beja Rodeck, Media
Relations, RBC Financial Group, (416) 974-5506, Beja.rodeck@rbc.com

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