ProLink Brand Expands Its Global Reach to Portugal and Dubai

ProLink Solutions -- a wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH) and the world's leading provider of Global Positioning Satellite ("GPS") golf course management systems and on-course advertising -- today announces its European distributor Elumina Iberica is currently installing the ProLink system for the first time in Portugal (Quinta Da Ria Golf Course) and has received a firm order from Dubai (Al Badia Golf Resort). These installs should be completed by February 15, 2007.

The new installations continue the rapid worldwide expansion of the ProLink brand. ProLink recently announced plans to acquire Elumina Iberica, its international distributor, to more directly capitalize on international demand. Internationally renowned golf properties including 2006 Ryder Cup host the K Club in Ireland, 1997 Ryder Cup host Valderrama in Spain, and 2003 Presidents Cup site Fancourt Hotel and Country Club Estates in South Africa feature ProLink GPS. With the additions of Quinta Da Ria and Al Badia, ProLink's global reach now extends to 15 countries on five continents.

Designed by Rocky Roquemore and opened in 2001, Quinta Da Ria showcases a beautiful natural setting in the Ria Formosa Natural Park, with panoramic views to the sea on Portugal's southern coast. The par-72 Quinta Da Ria course features generous greens and visually arresting bunkers alongside hundreds of almond, olive and carob trees in the Algarve region, an increasingly popular destination for golfing travelers.

"We are delighted to become the first golf course in Portugal to feature ProLink GPS," said Antonio Cavaco, Director of Golf at Quinta Da Ria. "The system adds yet another unique factor to our spectacular course, helping golfers negotiate the layout and, at the same time, allowing my staff to manage operations in the most efficient way possible."

Al Badia Golf Resort is one of 15 distinct development zones within Dubai Festival City in this thriving Middle Eastern country. The 7,250-yard course, designed by Robert Trent Jones II and opened in 2005, is notable for its design variety, creative use of water and views of the nearby city of Dubai. Four sets of tees and a wealth of strategic options allow players of all levels to enjoy Al Badia.

"We looked at all of the GPS systems on the market and the decision to choose ProLink was clear," says Craig Skimming, Golf Operations Manager at Al Badia. "We are delighted to partner with ProLink and Elumina to provide this wonderful amenity to our golfers, who will find it extremely helpful as they plan their approach to each hole."

"It is an honor for Elumina and ProLink to be selected over all competitors to provide this state-of-the-art GPS system to Quinta Da Ria and Al Badia, two exciting destinations in booming golf regions," says Angela Catlin, Marketing Director for the Elumina Group. "We expect the adoption of the ProLink system in Portugal to progress similarly to the UK, France and Spain where it has very quickly become the dominant product and a must have for all golf courses. The interest shown to date from the other courses in Portugal is very encouraging and we anticipate several other courses following suit in the very near future."

Simultaneously to the PGA merchandise show in Florida this month ProLink and Elumina are exhibiting at the 'Golf Ex' exhibition in Dubai on Stand 30 where they also expect to receive lots of interest in the system.

Mrs. Catlin adds "Historically the choice of GPS systems in Dubai has been very limited due to the lack of an approved radio frequency to allow the two-way communication needed on the system. After nearly 12 months to secure this frequency we believe many courses in Dubai will now be interested in changing to the worlds No. 1 GPS system and all the additional features on the system it brings to both the end user and the course management."

For more information about Quinta Da Ria Golf Course visit http://www.quintadariagolf.com; Al Badia Golf Resort can be found at http://www.albadiagolfresort.com.

About Elumina

One of the fastest growing businesses in the international golf industry with offices in the UK, Spain and France, Elumina is building the ProLink brand across Europe (and the Middle East and Asia). In September 2005, ProLink and Elumina were officially endorsed as the "Official GPS of The PGAs of Europe," and Elumina has installed the ProLink system at such prestigious venues as Valderrama, Alicante, and La Sella golf clubs in Spain, Terre Blanche and Les Bordes in France, and Brocket Hall, Kilworth Springs and Whittlebury Park in England and the famed K Club in Ireland.

With its superior in-house engineering, mapping, technical services and innovative financing and advertising options, Elumina is uniquely positioned to exponentially grow installations of ProLink GPS systems at public, private and resort courses in a wide variety of countries and economic environments. The company's leasing arm -- Elumina Finanzia -- provides courses with a flexible, accessible financing mechanism for purchasing golf cart fleets custom equipped with ProLink GPS systems.

In 2005, Elumina pioneered a successful multi-national advertising program -- GP Ads -- that enables courses to offset the cost of, and even profit from, the installation of ProLink GPS. The system is fully administered by Elumina and its advertising partners, and courses are paid monthly on total rounds played and average price-per-round. The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on- and off-course programs. GP Ads' client base includes government organizations, blue chip companies and high-end luxury good distributors.

About the ProLink System

Innovators of golf GPS technology, ProLink Solutions' core philosophy is to be a "Trusted Partner" in golf course management. From enhancing golfers' overall experience and improving pace-of-play, to bolstering revenue streams and creating new profit centers, ProLink Solutions products and services have captured markets both nationally and globally.

Installed at more than double the courses of its competitors, combined, ProLink is featured at more than 500 resorts, private and public courses worldwide; including 2006 Ryder Cup host the K Club in Straffan, Ireland; Valderrama Golf Club in Spain; Dal-Takararazuka in Osaka, Japan; and Kapalua Resort in Maui, Hawaii. The world's most respected golf management companies have also adopted the innovative technology and marketing richness: Billy Casper Golf, Evergreen Alliance Group, Kemper Sports, and Pacific Golf Management all engage with ProLink.

Golf cart fleets are custom fit with 10.4" high-resolution color monitors that broadcast vibrant, easy-to-read graphics of each hole. Throughout their rounds, golfers continually refer to the screen to pinpoint distances, locate hazards, navigate the golf course and to place food and beverage orders with the touch of a button. The ability to relay medical emergencies and receive dangerous weather condition warnings from the pro shop provides golfers with a full suite of communication tools.

From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Robust back-end reporting through user-friendly software yields a multitude of course statistics, all designed to raise the bottom line. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.

Food and beverage managers are able to post daily lunch specials and/or high margin items on the ProLink units, boosting sales by up to 30 percent. Event planners are able to maximize tournament and corporate outing revenue via the ProLink system. Through its ScoreCast and ScoreMaster software suites, ProLink units offer a simplified-yet-comprehensive tournament set-up that allows for any format and for any number of tournaments to be carried out simultaneously.

ProLink Solutions also offers financial solutions through ProLink Capital for leasing the system, fleet expansions, or course improvements. The ProFit program is another alternative for courses to leverage financing options and generate substantial advertising revenues to substantially reduce or eliminate the system cost.

Risks and uncertainties are described in reports filed by ProLink Holdings, Corp with the United States Securities and Exchange Commission. For more information about ProLink, visit http://www.goprolink.com, call 480.753.2337 or email info@goprolink.com.

Safe Harbor

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (PLKH). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The information set forth herein should be read in light of such risks. ProLink Solutions does not assume any obligation to update the information contained in this press release.

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