Parks Associates, Leading Market Research Firm, Releases Alert: Avoid Unnecessary Spending

Parks Associates released a warning today to
digital home product and services' industry executives and managers that
some firms which aggregate data may be reselling data from Parks Associates
that is already freely available through its Web site
(http://www.parksassociates.com/press/free_data.htm). Parks Associates'
President Tricia Parks invited all interested parties to visit its Web site
to avoid spending research dollars unnecessarily.

In particular, eMarketer, the content aggregator, is selling data that is
already provided free through Parks Associates in the form of white papers,
press releases, and industry presentations. Recent white papers available
through Parks Associates' Web site include: "Internet Protocol Television
(IPTV): A Survival Strategy or Revenue Generator for Telcos?," "Putting the
Home Network to Work," and "P2P Makeover: Showtime for DRM?"

"eMarketer's practice of aggregating and reselling data that we have
released for distribution at no fee through our website has come to our
attention and appears to be increasing in frequency and volume," said
Tricia Parks, President of Parks Associates. "We want to alert any buyers
of this and encourage them to visit our Web site to download these freely
available resources."

For 19 years, Parks Associates has provided industry and consumer research
that helps companies better understand the consumer technology markets and
make well-informed strategic decisions. The firm is exclusively focused on
all product and service segments that are "digital" or provide connectivity
within the home, including entertainment, home networking, home controls,
wireless networking, broadband, and on-demand services.

For more information on available resources, please visit
http://www.parksassociates.com or e-mail sales@parksassociates.com for more
information. Each Parks Associates' white paper features top-line analysis
of a specific market such as short-range wireless or the mobile phone
industry and also includes related consumer research findings and market
trends.

About Parks Associates: Parks Associates is a market research and
consulting firm focused on all product and service segments that are
"digital" or provide connectivity within the home. The company's expertise
includes home networks, digital entertainment, consumer electronics,
broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies
ranging from Fortune 500 to small start-ups through market reports,
multiclient studies, consumer research, workshops, and custom-tailored
client solutions. Parks Associates also hosts Fall Focus and co-hosts
CONNECTIONS™ (in partnership with the Consumer Electronics Association)
each year. http://www.parksassociates.com





Contact:
Elizabeth Parks
Parks Associates
972-490-1113
Email: Email Contact
SOURCE: ; ;Parks Associates

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