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NovAtel Inc. Launches New Sub-Branding Program

14 July 2005

NovAtel Inc. (NASDAQ:NGPS), a precise positioning technology company, announced today the launch of its NovAtel OnBoard co-operative branding program. Aimed at integrators and dealers, the NovAtel OnBoard logo and word mark will be used to identify end-user products utilizing NovAtel's GPS and augmentation system components. This program is an industry first for a GPS component supplier.

The core benefit of this program for NovAtel customers is that they can differentiate their products and take advantage of all of the attributes associated with NovAtel technology - high performance, accuracy, and reliability. The importance of this program for NovAtel is that the Company can highlight the key role its technology plays in many positioning systems around the globe.

According to Farlin Halsey, VP Marketing for NovAtel, "The NovAtel OnBoard Program is a core element of NovAtel's worldwide marketing efforts. We have already seen some early adopters of this program, and are anticipating seeing the NovAtel OnBoard logo on product packaging, print ads, displays, and corporate web sites of several of our customers."

For more information on the NovAtel OnBoard program, see the Company's web site at www.novatel.com.

About NovAtel Inc.

NovAtel designs, markets and sells high-precision GPS and other positioning components and sub-systems used in a wide variety of commercial applications principally in the aviation, geomatics (surveying and mapping), mining, precision agriculture, marine and defence industries. NovAtel's solutions combine hardware, such as receivers and antennas, with software to enable its customers to fully integrate the Company's high-precision GPS technology into their respective products and systems. The Company is focused on supplying core high-precision positioning technology to OEMs and system integrators who build systems for various end market applications. For more information, visit www.novatel.com.

Certain statements in this news release, including those about the Company's future plans and intentions, are forward-looking statements. These forward-looking statements are not based on historical facts but rather on management's current expectations regarding NovAtel's future business prospects and opportunities. Wherever possible, words such as "anticipate", "believe", "expect", "may", "could", "will", "potential", "intend", "estimate", "should", "plan", "predict" or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. Forward-looking statements involve significant known and unknown risks, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements, including certification and market acceptance of NovAtel's new products, impact and timing of large orders, pricing pressures in the market and other competitive factors, maintaining technological leadership, and other factors described in our Form 20-F and other SEC filings, many of which are beyond the control of NovAtel. These factors should be considered carefully and undue reliance should not be placed on the forward-looking statements. These forward-looking statements are made as of the date of this news release, and NovAtel assumes no obligation to update or revise them to reflect new events or circumstances.

Contact: Farlin Halsey (403) 295-4970
Investor Contact: Sonia Ross (403) 295-4532

Source: prweb