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Mobility Electronics Names New PR Agency of Record

28 January 2005

Mobility Electronics, Inc. , a leading provider of innovative portable power and computing solutions for the mobile electronic device user, announced that after an exhaustive search, they have selected Tempe-based LAUNCH as their new public relations agency of record, effective January 15, 2005.

"LAUNCH's broad range of expertise in both technology and consumer marketing provides the perfect combination for us as we look toward our future goals," said Charlie Mollo, CEO of Mobility Electronics. "This is an exciting time for Mobility Electronics as we continue to introduce new innovative solutions and as we educate consumers to the itip(TM) technology standard in the consumer electronics' industry. With this new technology, mobile device users will need to purchase only one power adapter that can be used to power nearly every mobile device on the market with just a change of the tip. LAUNCH has the experience we need to move forward with an aggressive, comprehensive public relations and educational campaign that will elevate the company to the next level. We also wanted to work with a local firm. We are glad to welcome them as our strategic partner."

Mobility Electronics' popular line of iGo(TM) consumer electronics power products have provided solutions for a vast number of consumers looking for alternatives to standard AC (wall unit) power/recharging. As the Company continues to build the iGo product line, it is also looking to elevate its visibility in both the technology and consumer markets leading to new partners and increased sales. Mobility currently markets a wide range of products, including the iGo line of power solutions, as well as accessories for notebooks, mobile phones, handhelds/PDAs and other mobile devices. The Company's MAGMA product line enables PCI expansion solutions for servers, desktop and mobile computing users.

LAUNCH was founded in early 2004 by Stephanie Houser, Adam Bruss and Ned Pierce. Other significant publicly held national clients include five-billion-dollar global manufacturer SPX Corporation and eight-billion-dollar diversified industrial manufacturer Eaton Corporation. LAUNCH is an entrepreneur's toolbox, an award-winning firm designed to launch new companies, products, and services to the market.

Source: ArriveNet