LG Electronics MobileComm Demonstrates FLO(TM) Technology on 3G Handsets at CTIA Wireless 20067 April 2006
LG Electronics MobileComm (LG), a pioneer in multimedia convergence technology, today announced the Company will conduct live, over-the-air demonstrations of QUALCOMM's FLO technology, featuring delivery and viewing of multiple channels of wireless multimedia content, on 3G handsets during CTIA Wireless 2006 in Las Vegas, April 5-7 at the LG Booth, #125 in the Central Hall of the Las Vegas Convention Center. QUALCOMM will also showcase the demonstration in booth #2047. FLO technology, a multicast innovation and key component of the MediaFLO(TM) system, is an air-interface technology designed to offer the most capacity and coverage available while reducing for cellular operators the cost of delivering multimedia content to mobile handsets.
"FLO technology will allow us to offer innovative devices to our customers. It gives us the ability to deliver rich, real-time multicast streams of content on our phones, with superior quality and minimal lag time," said Juno Cho, president for LG Electronics MobileComm USA. "LG is committed to delivering the most robust services to our customers to enhance their mobile lifestyles."
"We're excited to continue working with LG on optimizing the MediaFLO experience on LG handsets," said Rob Chandhok, vice president of engineering and international market development for QUALCOMM MediaFLO Technologies. "Our focus is to continue working with leading handset manufacturers like LG to provide operators and their subscribers with a variety of high-quality handsets that provide a mobile TV experience that users will demand -- very high image and sound quality with truly TV-like usability."
Engineered specifically for the mobile environment, FLO technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO technology in a 6MHz channel include:
* Support for transmitting up to 20 streaming channels of QVGA-quality
(320x240 pixels) video at up to 30 frames per second, 10 stereo audio
channels (HE AAC+ parametric stereo) and up to 800 minutes of
distributed Clipcast(TM) content per day (short-format video clips)
* An average channel switching time of less than two seconds
* FLO technology also reduces the network cost of delivering multimedia
content by dramatically decreasing the number of transmitters that need
to be deployed
In addition, FLO technology-based multimedia multicasting will complement wireless operators' CDMA2000(R)/EV-DO and WCDMA/HSDPA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
LG is an active member of the FLO Forum (http://www.floforum.org). The FLO Forum is a multi-company initiative committed to advancing the global standardization of FLO technology, including compliance and certification benchmarks for the technology. Composed of more than 30 industry-leading organizations, the FLO Forum works to develop products and services, based on FLO technology, that enables the delivery of advanced multimedia services to wireless consumers.
The MediaFLO system is an end-to-end solution that enables multicasting of high-quality video, audio streams, Clipcast media, and IP data-casting to mobile handsets. It is comprised of the MediaFLO Media Distribution System and FLO technology. The MediaFLO system is a manageable, scalable, subscription-based distribution system and an efficient over-the-air network solution that provides wireless operators a way to cost-effectively deliver the high-quality audio and video content their subscribers' desire. More information about the MediaFLO system is available at http://www.mediaflo.com.
About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is a global leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA mobile phones, residential air conditioners, optical storage devices and home theater systems. With total worldwide consolidated revenues of more than US$45 billion (2005), LG Electronics comprises four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit http://www.lge.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is one of the world's leading manufacturers of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.
For more information, please visit http://www.lgusa.com.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO, Clipcast and FLO are trademarks of QUALCOMM Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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