IFA 2006: Worldwide CE Sector Maintains Its Continuity; IFA Strengthens International Trade Fair Market; Annual Concept Well Received; Full Programme 1 September 2006
As the world's leading fair for the consumer electronics sector, and now an annual event, from 2006 the IFA - Consumer Electronics Unlimited - has consolidated its position on the international trade fair market. The 160,000 m2 of hall space and numerous outdoor sites at the IFA will feature displays by 1.049 exhibitors from more than 32 countries. The IFA continues to set the pace and enhance the effectiveness of the worldwide CE industry. It provides the clearest and most comprehensive picture of the latest developments in consumer electronics.
"The annual concept has now been implemented and is supported by domestic and international exhibitors. By participating in such numbers they have revitalised it. The number of exhibitors taking part far exceeds our expectations", according to Dr. Rainer Hecker, Chairman of the Supervisory Board of the organisers of the IFA, Gesellschaft fur Unterhaltungs- und Kommunikationselektronik (gfu), speaking at the start of the IFA 2006.
The organisers of the IFA, Gesellschaft fur Unterhaltungs- und Kommunikationselektronik (gfu), and Messe Berlin, are convinced that changing the IFA to an annual event will facilitate the ordering of new products and make the whole process much more professional.
Dr. Christian Goke, Chief Operating Officer of Messe Berlin: "Over the years the volume of orders has tended to fluctuate. We can expect a more effective concentration of business here, with greater continuity in particular. The fact that business can now be concluded every year in the autumn will have a major impact on companies' internal processes. An annual IFA will ensure a different degree of stability for the major companies and their sales processes."
Current market surveys reveal a revival in brand name awareness. At present 83 per cent of customers are primarily interested in the quality, and only 17 per cent in the price of a product. Brand name products not only represent the highest quality but are also a guarantee of many years of reliability on the basis of the services provided and the possibilities for upgrading the product. Hans-Joachim Kamp, member of the Supervisory Board of the gfu and Chairman of the Consumer Electronics trade association in the ZVEI: "The trend towards increased quality is also reflected in the technical innovations on show at the IFA. And another equally important aspect is that of increased mobility, which has become even more evident following the Football World Cup."
For further information: Messe Berlin GmbH Anja Schenk, +49 30 3038-2217 Fax: +4930-3038 2265 schenk@messe-berlin.de
Source: newswire
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