Growth of Hi-tech, Hi-drain Portable Electronic Devices Promotes Global Alkaline Battery Demand

Despite its mature nature, the global alkaline battery market is set to experience stable growth during the forecast period. Important factors enabling this growth include the continuing transition from the carbon zinc to alkaline battery chemistry as well as the increasing use of hi-tech, hi-drain applications that demand more power. However, limited product differentiation and fierce price competition among vendors will prove challenging for market participants, necessitating a greater focus on R&D activities to enhance battery performance.

New analysis from Frost & Sullivan (http://www.batteries.frost.com ), World Alkaline Battery Market, reveals that revenues in this market totaled $6.49 billion in 2005, and can reach $8.55 billion in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the World Alkaline Battery Market, then send an e-mail to Trisha Bradley, Corporate Communications, at trisha.bradley@frost.com with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e- mail.

"The migration from carbon zinc to alkaline batteries, particularly in the Asia Pacific region, is likely to be a major driver for the growth of the global alkaline batteries market," notes Frost & Sullivan Research Analyst Suba S. "The alkaline battery chemistry proves to be more advanced than carbon zinc batteries, offering lower internal resistance, better performance at lower temperature, and competitive cost per hour use on moderate-to-current drains."

This apart, the growing use and sophistication of hi-tech, hi-drain portable electronic devices is also likely to positively influence the global demand for alkaline batteries. Although higher-end devices have turned toward rechargeable lithium batteries, there is still a large demand for the convenient and inexpensive alkaline battery for certain portable devices.

Concerning market challenges, limited product differentiation is likely to hamper the growth of the alkaline battery market. All brands of primary alkaline batteries are similar in capabilities and, with minimal product differentiation; price becomes a crucial element along with brand recognition. This has resulted in price wars, paving the way for imported batteries from the Asia Pacific, indirectly affecting the smaller local vendors.

"Being in the market for almost 50 years, alkaline batteries have reached a saturation stage with regard to innovations in the existing chemistry," says Suba S. "While the major market participants possess the necessary capital and R&D resources to diversify their products, smaller vendors lack similar resources and are therefore forced to compete primarily on prices."

Considering the highly competitive nature of the global alkaline battery market, the ability to develop improved alkaline batteries that deliver higher efficiencies, while retaining the level of expected reliability, will be a key competitive advantage. Hence, market participants should prioritize R&D activities, while also improving customer loyalty through appropriate marketing strategies aimed at both customers and the distributors.

World Alkaline Battery Market is part of the Batteries Subscription, which also includes research in the following markets: world stationary lead acid battery markets. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com .

World Alkaline Battery Market

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Contact:

Trisha Bradley

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E: magdalena.oberland@frost.com

Donna Jeremiah

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Sharmin Jassal

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http://www.frost.com

Keywords in this release: alkaline batteries, carbon zinc batteries, portable electronic devices, internal resistance, rechargeable lithium batteries, research, information, market, trends, technology, service, forecast, market share

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