Direct Response Financial Services Announces Retention of WallSt.net to Provide Investor Awareness Services24 February 2006
Direct Response Financial Services, Inc. (OTC Bulletin Board: DRFL), a leading provider of financial services, stored value and debit card products to consumers underserved by the banking industry and credit markets, today announced that it has retained WallSt.net to provide investor awareness services to the Company.
Under the terms of the agreement between WallSt.net and Direct Response, WallSt.net will publish various Internet and print-based reports about Direct Response's business and continued increase in revenues. WallSt.net will maintain reports and data on Direct Response at WallSt.net's web site located at http://www.wallst.net. In addition, WallSt.net will assist Direct Response with audiomercials and live investor events to introduce Direct Response to the investing public.
"Direct Response Financial Services represents a compelling story for investors. We believe that once investors are made aware of the Company's business strategy and model, particularly with regard to its successful Direct2Own division, investors will begin to follow the stock," said Matthew Turner, Vice-President of Investor Relations for WallSt.net.
T. Randolph Catanese, CEO and President of Direct Response said, "We are pleased with the continued success of our Direct2Own division. This group continues to exceed our expectations and as it grows it will have a positive influence on the other business groups of the Company, particularly the debit card and stored value card business." He went on to say, "WallSt.net will enable us to get our message out to the investing public clearly and efficiently."
About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at http://www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net. To learn more about its pre-paid products please visit http://www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit http://www.Direct2own.com.
Direct2Own enables individuals with no credit or sub par credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2Own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. In addition, Direct2Own functions as a platform to sell debit cards to its target customer group. Through Direct2own, customers can acquire a Direct Card Services DCS Media Card MasterCard which enables them to make timely payments for purchased products. Further, Direct2Own offers a credit building service to customers on a monthly subscription basis.
Direct2Own products are currently marketed through ads on television, Internet, and print media. Orders are taken online and by phone. For more information please visit http://www.Direct2own.com.
About WallSt.net
http://www.wallst.net is owned and operated by WallStreet Direct, Inc., a wholly owned subsidiary of Financial Media Group, Inc. The website is a leading provider of financial news, media, tools and community-driven applications for investors. http://www.wallst.net offers visitors free membership to its in-depth executive interviews, exclusive editorial content, breaking news, and several proprietary applications. In addition to its website, WallStreet Direct organizes investor conferences, publishes a newspaper, and provides multimedia advertising solutions to small and mid-sized publicly traded companies. We have received twenty thousand dollars from Direct Response Financial Services, Inc. for media and advertising services. For a complete list of our advertisers, and advertising relationships, visit http://www.wallst.net/disclaimer/disclaimer.asp.
Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.
Contact: Ms. Kelly McGugan
Direct Response Financial Services, Inc.
Kelly@directcardservices.net
(818) 735-5705
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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