Dick Smith Electronics turns up the power25 April 2006
April 20, 2006
Dick Smith Electronics turnsup the power
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Dick Smith Electronics isabout to throw the switch on a new era of consumerelectronics retailing in New Zealand.
The 2000square-metre Dick Smith Electronics PowerHouse consumerelectronics mega store will be officially opened in Manukaucity this weekend by the acting mayor, Councillor AnneCandy.
The company s New Zealand general manager, StuMeadows, says that it is a significant step for the companyin New Zealand.
"The Dick Smith Electronics PowerHousestores are quite different from our standard stores," hesaid.
"Traditionally, we have been about supplyingtechnology and electronics equipment to trade and homeusers, but technology and home entertainment are rapidlyconverging and we ve identified a real opportunity in themarket to bring these products together under oneroof."
Products include high-end entertainment equipment,including televisions, media centres, stereos, car audiosystems and gaming; digital cameras and a printing service;computers and telephone technology; and small homeappliances.
The concept has already proved popular inAustralia, with 18 Dick Smith Electronics PowerHouse storesnow operating.
Mr Meadows said that the New Zealandmarket was tested in Hamilton first.
"We opened in May2004, but within a year it was obvious that we needed tonearly double the trading area, and we opened the expandedstore in August last year. At the same time, we startedlooking for suitable sites in other areas," hesaid.
Manukau was chosen for the second store because itis the largest and fastest growing city in the country, anda suitable site with good parking was available close to thecity centre. Other stores will follow.
Dick SmithElectronics has 52 company stores in New Zealand, and 13authorised distributors.
About Dick Smith ElectronicsPowerHouse
- Dick Smith Electronics PowerHousemega-stores are about converging electronics andentertainment technology. They specialise in helping peopleto adapt and integrate latest technologies to improve theirlives.
- There are 18 PowerHouse stores operating inAustralia.
- New Zealand s first Dick Smith ElectronicsPowerHouse opened in Hamilton in May 2004. In August 2005,the floor area of the Hamilton store was increased from 1200square metres to 2000 square metres.
- The Manukau storeis the second to open in New Zealand, with a floor area of2000 square metres and a staff of 47. The store is at 5Ronwood Ave, near the Manukau city centre.
- Productsrange from 50-inch televisions to small home appliances andeverything in between.
- PowerHouse stores offer "totalproduct solutions", from selling digital cameras to adigital photo printing service, from high-end entertainmentsystems and car audio systems to the movies and music toplay on them.
- PowerHouse employs specialist staff tohelp customers choose and use the best technology for them,and the PowerHouse Power Squad will install and integrateall equipment.
- Customers are encouraged to trytechnology for themselves. Features of DSE PowerHouse storesinclude sound lounges, extensive gaming areas and theability to test new technologies like Voiptelephony.
ENDS
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