CMP Media Electronics Group's EE Times Unveils First-of-Its-Kind 'Great Minds, Great Ideas' Integrated Marketing Program With Leading Advertisers

CMP Media Electronics Group, the ;premier technology and business media brand serving the information needs of ;the creators of technology, today announced the launch of EE Times' new year- ;long editorial campaign "Great Minds, Great Ideas," highlighting the people, ;products and technologies that will change our world. The program will kick- ;off December 5, 2005 with a premiere special collectors' print edition and Web ;site, followed by an exhibitor pavilion and one-day editorial program at the ;2006 International CES (Consumer Electronics Show), and a series of editorial ;NetSeminars in the first quarter of 2006. The program has received industry- ;wide endorsement from more than ten leading companies, such as Altera, Analog ;Devices, Inc., Digikey, Freescale, Philips Semiconductors, Infineon, Sonare ;Technologies, STMicroelectronics, Texas Instruments, Cadence, Quicklogic and ;Xilinx. "Innovation is Altera's heritage and as it continues to run strong in our ;blood, our primary focus is to drive our customers' innovation," said Anna del ;Rosario, director of corporate communications for Altera. "Altera is proud to ;be a sponsor of EE Times' Great Minds, Great Ideas project celebrating the ;people behind the innovations that are changing our world," A significant milestone in the Great Minds, Great Ideas program will take ;place at the world's largest annual consumer electronics tradeshow, ;International CES, on January 5-8 in Las Vegas, where EE Times will host the ;Great Minds, Great Ideas Zone. The Great Minds, Great Ideas Zone is a 70- by ;80-foot area in the Innovations Plus section of the Sands Expo and Convention ;Center featuring an exhibition of leading electronics companies as well as ;live panels highlighting the people and breakthrough innovations that will ;drive the consumer electronics products of the future. EE Times will also launch a special Great Minds, Great Ideas Web site ;(http://www.eetimes.com/disruption), that will feature the complete print publication ;along with multimedia content unique to the site that focuses on the science ;of innovation, profiles of products, people or companies as nominated by ;editors and readers. An extension of the Great Minds, Great Ideas project, ;the site will also include a NetSeminar series called "The Zen of Disruption- ;Lessons from Leaders," focusing on the process of innovation. The six-part ;editorial seminar series will take place January through March of 2006 and ;consist of hour-long case histories on specific products, technologies or ;business practices that examine the process and culture of innovation. Unlike previous marketing packages, EE Times' Great Minds, Great Ideas ;signals a paradigm shift in the industry, providing advertisers the ;opportunity to use different multimedia vehicles to best communicate their ;message as well as express their own company's and employees innovation and ;contribution to society. "One of our primary goals is to elevate the brand of our audience -- the ;creators of technology -- to create visibility about how they influence our ;daily lives and express our appreciation for what they do," said Paul Miller, ;senior vice president and group director of the CMP Media's Electronics and ;Software Development Groups. "Great Minds, Great Ideas is the perfect forum to ;express appreciation to the creators of technology and for companies to ;associate themselves with the work these people -- the real "rock stars" of ;the global innovation economy -- those designers, managers, innovators whose ;work drives global economic markets and transforms popular culture." Advertisers will be offered additional marketing opportunities in print, ;online and select events throughout the year. For more information on this ;unique program, please contact Tim Avila, group marketing director for CMP ;Media Electronics Group at tavila@cmp.com or 415-947-6653. ; About CMP Media's Electronics Group The CMP Media Electronics Group is the premier technology and business ;media brand serving the information needs of the creators of technology ;worldwide through print, online and conferences. As the most comprehensive and integrated source of electronics technology ;information, the CMP Media Electronics Group offers a full suite of products ;and services to reach electronics systems design professionals throughout the ;world. With its combination of media properties, the CMP Media Electronics ;Group focuses on delivering a targeted audience and actionable information to ;marketers in the electronics technology community. Each month, CMP Media's Electronics Group delivers more than 1 million ;copies of its publications in five languages to subscribers in 55 countries. ;Online visitors from more than 100 countries view more than 7.5 million pages ;on its Web sites in six languages and in a year, more than 35,000 decision ;makers from 48 countries attend its conferences in North America, China, ;Taiwan and Europe. CMP Media's Electronics Group properties include: ; -- Print -- EE Times, Embedded Systems Design, Electronics Supply &Manufacturing -- Online -- EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com,my-esm.com, CommsDesign.com, and SupplyLines -- Conferences -- Embedded Systems Conferences, Embedded Connect an ;esign Seminars ; About CMP Media CMP Media (http://www.cmp.com) is the leading integrated media solutions company ;providing "broad and deep" access to the entire technology spectrum -- the ;builders, sellers and buyers of technology worldwide. The company's ;comprehensive database of technology decision makers enables marketers to ;reach targeted audiences throughout the purchase process with publications, ;Web offerings, face-to-face events, consulting and other marketing services ;that deliver actionable results. ; Contact: Michelle Sabolich Atomic Public Relations for CMP Media michelle.sabolich@atomicpr.com 415-402-0230 ; ; ;

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