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Celestron(R), One of the World's Leaders in High-Quality Optical Products, Selects The Pollack PR Marketing Group, in a Competitive Pitch as Its Agenc

4 March 2006

In a competitive pitch, The Pollack PR Marketing Group (PPMG) was named agency of record for Celestron, one of the world's leading designers and manufacturers of telescopes, binoculars, spotting scopes and microscopes, to support the launch of Celestron's innovative new product, SkyScout.

Set to be introduced at the 2006 International Consumer Electronics Show in January, the Celestron SkyScout is a handheld, portable celestial viewing device that can instantly identify and/or locate over 6,000 celestial objects viewable to the naked eye, transforming the night sky into a personal planetarium for stargazers, families, students and astronomers alike.

Having recently been named "Best of Innovations" in the personal electronics category at the annual preview showcase of new products at the upcoming Consumer Electronic Show, PPMG plans to leverage Celestron's impressive market position, to introduce Celestron products to new audiences with the mass consumer launch of the SkyScout.

Celestron is a leader in the sale of performance telescopes and enjoys brand-name recognition among serious and amateur astronomers, for superior optics, outstanding design and innovative technology. Celestron sells and markets its products worldwide through a variety of specialty retail outlets and international distributors.

"We selected PPMG to help us launch the SkyScout not only for their extensive experience and innovative, exciting launch ideas but also for their commitment to providing a personal touch in all client interactions. We look forward to working with such a great creative team on the launch of this revolutionary product and already view them as a integral part of our marketing team," said Jennifer Adams, Marketing Manager for Celestron.

Noemi Pollack, president and CEO of the agency said, "The mysteries lying within the night skies have fascinated the curious at heart for centuries and with SkyScout, consumers will be able to view the vast sky with their 'personal planetarium,' which is about the size of a camcorder and is totally self explanatory with a simple 'point and shoot' technology. We are delighted to participate in the launch of this first-to-market product."

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG), based in Century City, CA is a mid-sized, multi-specialty agency with practice areas in consumer products and services, technology and professional services. The agency's clients range from Fortune 500 companies to start-up businesses. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com.

Source: prnewswire