BSH Home Appliances Corporation Builds PR Success with Vocus On-Demand Software

Lanham, MD. September 28, 2005 - Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that BSH Home Appliances Corporation (BSH) has selected Vocus software to manage and automate its public relations efforts.
Based in Huntington Beach, California, BSH Home Appliances Corporation, a subsidiary of Bosch und Siemens Hausgeräte GmbH headquartered in Munich, Germany, is the world's third largest appliance manufacturer.
According to Michael Bohn, Director of Brand Marketing, BSH chose Vocus because the system offered a “one-stop shop” for all of its PR management needs. The Vocus solution also features powerful analytics that enables BSH to gather insight into the success of its PR efforts. Using Vocus, BSH's marketing team is able to produce dozens of easy to read charts and graphs on news coverage and activities, easily create electronic clip reports, and better manage ongoing PR campaigns.
“Public relations measurement has become increasingly important at BSH. Consequently, we needed a PR management system and advanced analytics that went far beyond those found in the marketplace today,” said Bohn. “Vocus' comprehensive software and analytics were key factors in our decision.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Corporate communications professionals from all around the globe are being asked to measure and demonstrate their value,” said Rick Rudman, president and CEO of Vocus. “Our on-demand software not only helps customers manage campaigns and track news coverage, it enables them to quickly and easily report on their success.”
About Vocus, Inc.:
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About BSH Home Appliances Corporation:
Based in Huntington Beach, California, BSH Home Appliances Corporation, a subsidiary of Bosch und Siemens Hausgeräte GmbH headquartered in Munich, Germany, is the world's third largest appliance manufacturer. BSH now encompasses more than 40 factories and 70 companies in 40 countries, with more than 35,000 employees and sales in excess of $9 billion. The comprehensive portfolio in the United States includes premium and luxury brands Bosch, Thermador, Siemens and Gaggenau.

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