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Americans Eager to Reduce Holiday Stress, Devote More Time to Family and Less to the Mall

12 November 2005

As American consumers gear up for the holiday shopping season, a new national survey reveals that fifty-seven percent would prefer to spend less time shopping, and more time with family, friends and loved ones. More than 4,200 men and women responded to Circuit City's holiday survey*. Fifty-six percent said they love the holidays, but would like to reduce the shopping stress that often accompanies the season. Additional results from the Circuit City survey: -- Thirty-seven percent of respondents said they will do more holida hopping online this year versus last year; 62 percent cited th onvenience of shopping at home as their favorite thing about onlin hopping -- Thirty-five percent said their favorite strategy for reducing holida hopping hassles is to shop online and in catalogs; 21 percent sai hey try to finish holiday shopping before Thanksgiving; 15 percen aid they do their holiday shopping early in the morning -- A quarter of respondents said they plan to shop online on Thanksgivin ay To meet the changing needs and preferences of consumers, Circuit City has taken steps to simplify the shopping experience in stores and online. -- 24/24 Pickup Guarantee(SM)**: Circuit City has enhanced its industry-leading in-store pickup feature by guaranteeing that Web orders place or in-store pickup will be ready within 24 minutes, or customers wil eceive a $24 gift card. -- Extended store hours: Circuit City stores will operate on extende chedules during the holidays, including opening at 5:00 a.m. on th ay after Thanksgiving. Store holiday schedules will be posted a ircuitcity.com. -- Expanded store staffing: Circuit City will increase its stor ssociate levels by approximately 40 percent during the holidays t elp customers find the right gifts. The company plans to hire 14,000seasonal employees, with some jobs starting in early November.Applications are being accepted at circuitcity.com; click on the"careers" button. Seasonal associates will earn competitive wages an njoy an employee discount that starts the first day on the job. -- "Gifts made simple:" Circuitcity.com has launched a holiday shoppin uide to help consumers choose the perfect gift. Gift ideas ar resented in different price ranges, and for different age groups(gifts for kids, teens and adults). -- Holiday catalog and gift guides: Circuit City has produced a colorful100-page gift catalog that will be mailed to several million customers.Starting in mid-November, shoppers can also view the catalog online, o rder a paper version through circuitcity.com. In addition, tw xpanded gift guides will appear in Sunday newspapers in December. -- The "Endless Aisle:" Circuit City Superstores carry thousands of bran ame consumer electronics products. And an even wider selection i vailable to customers and store associates by ordering from th ompany's Web store. Circuitcity.com presents more than one millio tems for sale, including consumer electronics, music, movies, games,custom automotive accessories, toys and downloadable PC software. I ddition, the Web site offers thousands of unbiased customer rating nd reviews of the products for sale, and approximately 150 informative"Click & Learn" articles about emerging technologies. -- Improved Web checkout: Circuitcity.com has streamlined its checkou rocess to save time for customers. New product pages also provid arlier and more prominent visibility of shipping options and in-stor ickup availability. -- Shipping to military service personnel: Circuit City will ship you urchase to any APO/FPO address. Orders placed at circuitcity.co hrough December 4, 2005 will be delivered to all overseas APO/FP ddresses before Christmas. -- Thanksgiving Day Shopping: Shop online from the comfort of your hom nd get a head start on those great holiday specials. Circuitcity.co ill offer special promotional prices during the Thanksgiving weeken nd Web-only specials will appear through the holidays. -- Extended holiday returns: Customers who purchase from Circuit Cit etween Friday, November 25 and Christmas will have until January 9,2006 or 30 days, whichever is longer, to return their items. Fo omputers and other 14 day return items, the return period is 14 days,or January 9, 2006, whichever is longer. -- Circuit City offers three ways to shop: in more than 600 store ationwide, online at circuitcity.com, and over the telephone at800-593-4250. * The Circuit City holiday survey was commissioned by Circuit City Stores, Inc. and conducted on the Internet by Decision Analyst, Inc. of Arlington, Texas. The margin of error is plus-or-minus 2%. ** The 24 minute Guarantee applies from timestamp on order confirmation email until the time order is ready for customer pickup. Guarantee excludes customer wait time in store lines. Offer valid on orders placed at circuitcity.com or by phone during pickup store's normal operating hours up to 30 minutes prior to closing. Guarantee not valid the day after Thanksgiving, 12/26 or 12/27. $25 minimum purchase. One $24 gift card offered per qualifying in-store pickup ticket, which must be claimed at time of pickup and is good for future purchases. About Circuit City Stores, Inc. Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics. The domestic segment operates through 625 Superstores and five mall-based stores in 157 U.S. markets. The international segment operates through more than 930 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com and http://www.thesourcecc.ca. (Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )

Source: PR Newswire