Actions Introduces New 'Ear-Friendly' Technology

Actions Semiconductor Co., Ltd. (Nasdaq: ACTS), one of China's leading fabless semiconductor companies, today announced that it has introduced a new ear-friendly technology, Actions Ear-Friendly, or AEF Technology, designed to help promote safe listening levels for users of portable music players that utilize Actions Semiconductor products.

AEF technology enables automatic control of volume and TSL (Time Spent Listening), thereby assisting and reminding users to protect their hearing. Users can set their protection level through the menu function. Moreover, they will be advised whether the current volume is within a range considered acceptable and healthy.

Compared with previous versions of ear protection technology, AEF will have no effect on the audio experience. As such, Actions' products featured with advanced audio technology, such as SRS (Sound Retrieval System) technology and this new AEF technology, will bring users cinema-like experience while effectively protecting their hearing.

The AEF technology will be gradually implemented across Actions' entire product line. Initially it will be adopted in the Series 9 and 7500 products by the end of January, and then in Series 13 by the end of March.

"As a global leading PMP SoC provider, Actions values product security and the user experience," commented Mr. Tang Li-Hua, Vice President of Sales and Marketing at Actions Semiconductor. "We are committed to developing health-conscious and innovative products internally and with the assistance of our valued technology partners."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements contained in this release that are not historical facts are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including financial projections and forecasts, involve risks and uncertainties that could cause Actions Semiconductor's actual results to differ materially from our current expectations. Factors that could cause Actions Semiconductor's results to differ materially from those set forth in these forward-looking statements include customers' cancellation or modification of their orders; our failure to accurately forecast demand for our products; the loss of, or a significant reduction in orders from, any of our significant customers; fluctuations in our operating results; our inability to develop and sell new products; defects in or failures of our products; the expense and uncertainty involved in our customer design-win efforts; the financial viability of the distributors of our products; consumer demand; worldwide economic and political conditions; fluctuations in our costs to manufacture our products; our reliance on third parties to manufacture, test, assemble and ship our products; our ability to retain and attract key personnel; our ability to compete with our competitors; and our ability to protect our intellectual property rights and not infringe the intellectual property rights of others. Other factors that may cause our actual results to differ from those set forth in the forward-looking statements contained in this press release and that may affect our prospects in general are described in our filings with the Securities and Exchange Commission, including our Registration Statement on Form F-1 related to our initial public offering and secondary offering. Actions Semiconductor undertakes no obligation to update or revise forward-looking statements to reflect subsequent events or changed assumptions or circumstances.

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