'Recognize Ronshen, Reshape Kelon' - Kelon Launches New Logo Today

Hisense announces that following the appointments of a new board of directors, Mr. Tang Yeguo, Chairman of Kelon Electric, will officially launch Kelon's new logo and branding strategy at Shunde Kelon's headquarters today.

On the basis of maintaining the style and elements of Kelon's original logo, the Hisense factor has now been added. The square orange spot, symbolizing the technological and innovative concepts of Hisense, is transferred into the new Kelon logo to replace its original red sketch. ''The square orange spot symbolizes Hisense's innovative concepts being absorbed into Kelon, as Kelon enters into a new stage,'' explained by Mr. Tang. The Company believes that the square orange spot has added depth and strength to Kelon's logo. ( http://www.hisense.com/vi/hisense&kelonVI-new.ppt )

''Recognize Ronshen, Reshape Kelon'' is a key aspect of the Company's announcement on multi-brand operations. With Hisense's acquisition of Kelon lasting for almost one year, the integration has further intensified the comprehensive white goods strength of Hisense, improved the regional market layouts in the southern part of China and enhanced competition in the overseas markets. Hisense now owns two listed companies, listed on Shanghai, Shenzhen and Hong Kong exchanges, and has become the only domestic enterprise to have three ''China Famous Brands''.

''We define Kelon's image as air-conditioner experts in order to shape it into a recognized air-conditioning brand, and Ronshen as a refrigerator expert to ensure it is seen as a professional refrigerator brand,'' said Mr. Tang, emphasizing that the core spirit of the strategy is to maintain Kelon and Ronsheng brands. With a much clearer understanding of the directions taken by Hisense, Kelon and Ronshen, under Hisense Company, the Company will pay more attention to Ronsheng with the aim of making it more attractive and reignite public interest.

The mother brand, Hisense, is not only a company logo, but also a comprehensive brand synonymous with televisions, air-conditioners, refrigerators and mobile phones.

Over the next three years, Hisense will try to maximize its scale by taking advantage of sales channels and products from all three brands. Relying on the strategy of ''1+1=2'' and the advantages of key products, Hisense, Kelon and Ronshen will reinforce their sales abilities.

In order to cater for this branding strategy, Hisense Multimedia Industry Group is formed on the basis and strength of Hisense TV. It is reported that Hisense flat panel TVs has been the number-one seller for over 20 consecutive months. In the months ahead, Hisense will integrate all the capital of its quality air-conditioners and refrigerators and white home appliance marketing channels into Kelon. Along with the founding of Home Appliance Industry Group, Hisense white goods are expected to rank first in China.

''The changes to the Kelon logo show that Kelon will inherit the advanced Hisense management concept as well as the managing style and working attitude. We are confident that we can energize Kelon again,'' said Mr. Tang. It is hoped that the steady management and fast development tendency will also transfer into Kelon.

About Hisense Group

Hisense Group is a large specialized electronics and information industry unit in China. Hisense has a powerful capacity to produce annual stocks of 11 million colour TVs, 3.8 million air-conditioners, 4.7 million mobile phones, 1.8 million refrigerators, 1 million computers and other digital equipment. The sales revenue of the year 2005 is USD 4.2 billion (RMB 33.4 billion), ranking Hisense among the top 100 Chinese electronic manufacturers.

For more information, please contact:

Zhu Shuqin

Brand Management Department,

Hisense Group

Tel: +86-532-8087-8025

Email: zhushuqin@hisense.com

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